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Yes! You need a permit to install a sign for your business.
In an effort to preserve the traditional nature of the Town, all signage goes through a staff-level review with the Planning Department. Issuance of a Certificate of Appropriateness must occur prior to installation. A HARC Sign Application (PDF) and Land Use Code Regulations (Article 3, Division 4) can be found on the department’s page.
Copies are also available in the Planning Department, Rebekah Hall, 113 W. Columbia Avenue, Telluride.